Research On The Development Model Of Domestic Tourism Complex

With the booming of the economy, our country’s tourism industry has gained a in-depth development which will transite from sightseeing to leisure. At the same time, tourists have paid more attention to the quality of tourism, the combination of different functions, instead of the traditional mass tourism. Tourism complex has showed up under this situation, combing several high quality tourism functions such as hotels, shopping malls, conference facilities in a certain district, which exactly meets the needs of modern tourism. As a result, tourism complex are leading a rapid development and becoming a good mode of regional tourism comprehensive development.We have to know "tourism complex" is a new vocabulary created by China, and related academic researches and systemic theories are not so abundant or even still lacked. It is very necessary to make some conclusions and researches about this issue.This paper defines and summarizes the concept and the features of the tourism complex, and also investigates different types of tourism complex modes with cases, at last discusses major developing problems of the tourism complex and proposes some optimization strategies.The contents of this thesis are divided into three parts:The first part establishes the tourism complex cognitive system. This section defines the concept of tourism complex, summarizes its basic characteristics, explains its meaning and distinguishes the related concepts.The second part analysis the development modes of the tourism complex. Based on different leading function, the development modes divided into four types, as follows: regarding recreational function as its core, regarding leisure function as its core, regarding comprehensive shopping function as its core, regarding cultural experience function as its core. Then it discusses the development characteristics and operation strategies of each model with four typical cases. The third part optimizes the tourism complex development mode. By analyzing the major problems of tourism complex developing, the section proposes some optimization methods.