A Research On The Development Of Cultural Tourism Products In Ethnic Minority Areas

Under the national strategy of building Hainan into an international tourism island,the development of Hainan's tourism is experiencing unprecedented opportunities.The development of cultural tourism products in ethnic minority areas has led to economic development of local ethnic minorities,which also has great significance to the inheritance and protection of traditional national culture.As human's spirit demand,tourism plays an important role in tourists' life which pleasing and relieving pressure,increasing the knowledge and gain wonderful experience.Cultural tourism products are popular by many tourists because of their profound cultural connotation and deep foundation.As an important carrier of national culture tourism in Hainan province,Binglanggu Hainan Li&Miao Cultural Heritage Park is the first 5 A-class cultural tourism spots in ethnic minority areas.Its construction focusing on the development and protection of Li&Miao culture in Hainan and attracts many tourists at home and abroad.During the process of the development of Binglanggu Hainan Li&Miao Cultural Heritage Park,we have developed a series of distinctive cultural tourism products by using rich cultural tourism resources.In this paper,we have a further study on the development of cultural tourism products through questionnaire survey,staff interviews,experience on the spot and so on.Based on the investigation and research,focusing on the present situation of the development of cultural tourism products,we use Marketing Theory,Tourism Sustainable Development Theory,and Experience Economic Theory to analyze the conditions and status quo of the development of cultural tourism products,and then put forward corresponding countermeasures for it.Increase more experience for tourists in cultural tourism products.Expand the development types of the tourism products of Li&Miao cultural.Enhance the quality of cultural tourism products.Develop tourism products with national cultural characteristics and expand the propaganda of cultural tourism products.