Examination Of The Development Strategy Of Qufu Post Office

Qufu Post Office is a basis public enterprise that provide postal service.With the development of market economy and the postal service to speed up the process of marketization, the Qufu post office faces the Situation, that development strategy is not clear, business structure is unreasonable, market system construction, human resource development weak, lack scientific strict management, restricting sustainable development. Qufu Post Office must strength strategic thinking, strategic management, correctly grasp the self localization.This paper consists of seven chapters. The first chapter is the introduction., Introduced the research background and research significance, purpose and main content; The second chapter is the theory summary, Introduced the concept, types, development of enterprise strategic management.and this paper mainly involves the strategic theory, this paper provides the theoretical basis for the study of; In the third chapter, madeo analysis of the external environment, analyze the market opportunities and threats, from capture to postal development cut dot and breach; The fourth Chapter, internal resources and capacity analysis, find out the inherent advantages and problems; The fifth chapter, on the basis of analysis, combined with the management experience and related strategic theory, use SWOT analysis method, take out development strategic choice for Qufu post office, that include primarily concentric diversification strategy, Boston matrix selection, strengthening the professional management reform; The sixth Chapter, introduced development strategy implementation, from the organizational structure, human resources, business innovation, enterprise culture and other aspects of the implementation of the strategy of specific measures; The seventh chapter is the conclusion, explained the main work of this paper, conclusion and further solve the problem.This article through the research analysis the conclusions are as follows:the post is a diversified business enterprises, Qufu Post office should implement concentric diversification strategy, enterprises rely on the network advantages, make full use of existing resources, products and channels, develop new products, new services, the development of new customers; through the market growth rate and share analysis, strengthening the adjustment of business structure, enterprise limited resources effectively to allocate to the reasonable product structure; to implement the single-minded business strategy, through the promotion of professional management, clear business accounting, make great efforts to seek the maximization of the overall interests of the enterprise.