Problems And Countermeasures In The Development Of China’s Online Pharmacies

With the rise of Internet shopping network, the public drug consumption habits are changing the traditional mode of drug retail, online pharmacy medicine electronic commerce has become an important content of.In the international economic crisis, with the medicine system reform background, Chinese online pharmacy will be how to develop fast, how to solve the problems in development, has become the urgent problem needed to be solved.This paper will be in the development of China’s online pharmacy history and current situation on the basis of the analysis, first of all from the medicine electronic commerce and network medicine selling basic concept, advantages and characteristics of other aspects, such as online pharmacies, convenient online pharmacy coverage, with the price advantage, in favor of drug information collection, online pharmacy drugs many aspects.Secondly, the foreign developed countries online pharmacy development model comparison, find out its network to sell drugs success, our country network sale of drugs to provide the experience for reference, this paper to the United States, Britain, Switzerland, Germany and other developed countries online pharmacy as an example the model analysis.The last of our previous network sale of drugs in implementation process are briefly reviewed, points out that in the development process problems, such as online pharmacy related laws and regulations are not perfect, the online pharmacy distribution behavior was not standardized, online pharmacy consumer groups dislocation, online pharmacies cannot use the health insurance card payment, electronic payment security is not perfect, the online pharmacy lack of propaganda, to our country at the same time online pharmacies appear above problems analysis and countermeasures, and puts forward related suggestions, such as improving relevant laws and regulations, perfect the relevant government departments in the supervision and coordination mechanism, strengthen government supervision and technical means, improve the logistics management system, the development of modern pharmaceutical logistics, construct a convenient medicine commodities payment system, to increase the publicity of its own online pharmacies, expand consumer groups, diversified business model.