Studies On Marketing Strategy Optimization Of SUNLIGHT Electrodeless Lamps New Product

China’s economy sustains steady growth which provides a boost demand to lighting industry in the domestic market where the product as the carrier of the enterprise-competitive activities is tested. Lighting industry takes the national industrial policy as the guidance and regards Low-carbon green economy as a idea which is using the advantages and vitality of sunrise industry, and also the lighting enterprise ushers in the unprecedented opportunities for development. New light source and new energy is in a period of rapid development, company is facing the fact how to promote the enterprise image and enhance the product competitive ability by using the marketing strategy optimization. Enterprises need address the market conditions and take market demand as the starting point, Enterprise builds the R&D and marketing departments to strengthen interaction and collaboration capabilities to improve product quality and promote new products and plan to the public by implementing strategic. Face the serious realities of product homogeneity, the enterprise in-depth digs the market potential and expand the brand influence and achieve customer buying. Enterprise maintains the original core competitiveness and improve the ability of new product innovation by using market-oriented in order to enhance the strength of corporate new product market competition.Paper refers to the results domestic and foreign scholars which takes the marketing theory as a foundation, and also explain the concepts and features of new product, so electrodeless lamp new products marketing strategy clear is used in different period of the life cycle. SWOT and Porter’s five forces model in-depth analysis the SUNLIGHT external environment and the marketing status. Paper also learns from the industry’s successful marketing strategy experience, the company need to address the problem of existing marketing system and operation mode. Marketing theory establishes market position and target of new products and by using the blue ocean strategy to seek new profit growth point in the future market.Paper predicts effect which applies the implementation of the new product marketing strategy optimization and also evaluates the economic and investment benefits of electrodeless lamps new products. The full text provides marketing practice operation significance ideas for SUNLIGHT.