Study On The Exploitation Of Agricultural Tourism Based On The Resources Of Agriculture Leisure Culture

Agriculture leisure culture is the combination of material wealth and spiritual wealth based on certain agriculture goods. It is created in the practice process of producing and developing leisure activities in order to meet leisure needs such as the cultural creation, cultural appreciation and cultural construction. Agriculture leisure culture has three basic types, including agriculture leisure material culture, agriculture leisure spiritual culture and agriculture leisure landscape culture. It originated from the primitive society in the period of matriclan. Two opposing extremes came about in agriculture leisure culture between slave owners and slaves in the period of slave society. From the Spring and Autumn Period and Warring States Period the agriculture leisure culture became exquisite, which was richer and more colorful after Qin and Han dynasties. It became more and more popular from Tang and Song dynasties to Ming and Qing dynasties. Nowadays the agriculture leisure culture is stepping into the advanced stage. And it shows different valued characteristics, which are seasonality, sacrifice, inheritage, tradition, communality, competition, entertainment and etc.Agriculture leisure culture and agricultral tourism has a good relationship. In another word, the latter is the motivation to exploit agriculture leisure culture, which is manifestation of developing agricultral tourism. Their combination contributes to double efficiency. Nowadays the agricultral tourism is developing rapidly in our country. But we must realize that there are still a series of problems due to lack of agriculture leisure culture resources in the agricultral tourism exploitation, such as the cruel competition, absence of unique feature, lack of core competition, seasonality and etc. Therefore, the agricultral tourism should be exploited based on the agriculture leisure culture resources. In order to exploit agriculture leisure culture resources, some combinations of principles are needed, which are good relationship between agriculture leisure culture and agricultral tourism destination plan, combination of unique characteristics and variety, and combination of economy and society and etc. With conductions of above principles, it is important to explore conceptions of agriculture leisure culture resources, and unite with agricultral tourism and agriculture leisure culture. And then development thoughts of exploiting agriculture leisure culture resources can be conceived by analyzing the developing conditions. There are several processes during exploiting agriculture leisure culture resources:to refine agriculture leisure culture project theme, to design agriculture leisure culture experience project, to create agriculture leisure culture experience atmosphere, to exploit agriculture leisure culture souvenir, and to publicize agriculture leisure culture products.In this paper, agricultral tourism exploitation is analyzed based on the agriculture leisure culture resources with one specific case of "Jiangba ecology agriculture garden exploitation based on Jirang activity". Jirang activity is a good example of agriculture leisure culture, and also a famous ancient game which derived from Yao and Shun period. Besides, it has seen quite a long history till present. With geographic advantage, market feasibility and provided large enough space, Jirang activity can be exploited in Jiangba ecology agriculture garden. The exploiting theme is "Jiangba experiencing festival of Jirang activity ". And different kinds of relevant projects can be conducted in Jiangba ecology agriculture garden for experiencing Jirang activity:to build a Jirang exhibition hall, to provide Jirang dinner, to construct Jirang workshop, to hold Jirang games, to design Jirang upgraded tour route, to create Jirang culture atmosphere, to develop Jirang souvenir, to popularize Jirang and etc.