Study On The Ability Of Competition Of Rural Credit Cooperative In Hunan Province

Since December 11, 2006, the full opening of China's financial industry. In the present and future for a period of time, our country will continue to be central to speed up rural financial reform and innovation to promote the general requirements, combined with the "three rural" development of the new situation and new changes in the demand for rural finance, efforts to create multi-level, wide coverage, and sustainable rural Financial system, Improve the promotion of rural financial mechanism, continuing to strengthen the rural financial services, and constantly improve the level of rural financial services, better rural finance in the new socialist countryside construction and building a harmonious society in an important role.In the full liberalization of the financial sector, the rural financial market is becoming increasingly fierce, Hunan Province, local rural credit cooperatives as small and medium-sized financial institutions, in order to the survival of the fittest to survive in a market economy and development, must be competitive to make an objective and fair The evaluation in order to clearly recognize that their own industries at the same position, which has the advantage of less than what exists. Only in this way, Hunan Province, the rural credit cooperatives and so in order to work out effective development strategies, in their fierce market competition in a position to better service for local economic development. First of all, paper outlined the background and significance of the topic, combined with research, carried out the relevant theoretical synthesis; then the meaning of competitiveness and its theoretical basis for a brief review and analysis of the competitive model Sum; again on the competitiveness of the rural credit cooperatives had a connotation of the sum, the competitiveness of rural credit cooperatives and research related to the comments. Papers in Hunan Province on the competitiveness of the rural credit cooperatives carried out on the basis of empirical analysis, the use of SWOT analysis, credit cooperatives in rural Hunan Province on the advantages and disadvantages of internal and external threats to an analysis of the opportunity to come in Hunan's rural credit cooperatives and competitive advantage Inferior; Finally, to enhance the competitiveness of the rural credit cooperatives in Hunan Province of countermeasures and suggestions, namely: A clear direction for reform, Hunan Province, to continue to deepen reform of rural credit cooperatives; Hunan Province to improve rural credit cooperatives corporate governance structure; rural credit cooperatives in Hunan Province to speed up the pace of financial innovation; the implementation of a comprehensive risk management; Hunan Province to speed up rural credit cooperatives to support the competitiveness of the security system Construction, and so on. Hope that through the above measures in Hunan Province for rural credit cooperatives to enhance the competitiveness of the recommendations and provide useful reference.