The Research On Marketing Strategy Of C Bank’s Corporate Business From The Perspective Of Supply Chain

This paper research the marketing strategy of banks’corporate business from the supply chain finance perspective, with the interest rate marketization process is accelerated and the economic development mode is changed, commercial banks’ profit reduce gradually. As an important financial innovation, supply chain finance can reduce risk and provide a new profit way. Based on the theory of the supply chain finance research, combined with the characteristic of Guangxi economy and the financial ecological environment, we use the SWOT model to analysis C Bank’ supply chain finance, segment and position C Bank’s supply chain finance market. In the end, this paper give some advice of supply chain finance marketing strategy to C Bank, it suggest that C Bank should make target customers clear firstly, and provide assembled products to the market, the pricing mechanism must consider the profit and the risk at the same time, strengthen personnel training and incentive and try to build supply chain finance brand, strive to be the customers’most preferred bank in Guangxi when they need the supply chain finance service.