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The Research Of The Selection Of Service Innovation Strategy Of Knowledge Service Idustry

Posted on:2013-03-16Degree:MasterType:Thesis
Country:ChinaCandidate:J YangFull Text:PDF
GTID:2249330374997752Subject:Business management
Abstract/Summary:PDF Full Text Request
Innovation is an basic avenue for enterprise to survival and develop,and it’s the power strength force to keep sustainable competitiveness of enterprise.The importance of innovation has been recognized in manufacturing industry which is closely related to technology,and the impetus for service industry of innovation can’t not be ignored.Since twenty-first Century,knowledge service industry grew at a high speed under the background of knowledge transport rapidly,new forms of service have appeared continuously,types of service product have changed rapidly,the proportion of the valve of knowledge service industry in GDP has been increased,knowledge service industry has been a very important sector in the national economy. Service innovation is a key method to improve competitiveness for knowledge service industry at the circumstance of developing fast.The position of service innovation in current management of knowledge service industry has been promoted to strategic height under the background of knowledge economic.The strategy of service innovation guide the activity of service innovation, carrying on the service innovation strategy is a indispensable way for knowledge service industry to obtaining competitive advantage.The core of this paper is the selection of service innovation strategy for knowledge service industry,illustrate the concept and character of knowledge service industry,discuss the driving force of innovation for knowledge service industry and the concept of service innovation strategy,analysis the type of service innovation strategy of knowledge service industry,approach the choice of service innovation strategy for knowledge service industry,build a selection model of of service innovation strategy for knowledge service industry from two sides include the external innovation environment and the service innovation ability,discuss the specific forms of the service innovation strategy using the virtual case of several knowledge service industry.In the end,a case study is given to validate the methodology.
Keywords/Search Tags:Knowledge service industry, Service innovation strategy, Two dimensional selection model
PDF Full Text Request
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