Chinese Wine Industry’s International Competitiveness Analysis

The wine industry in China is a very potential industry of development. Although ourcountry and world wine producing countries still exist a large gap, the wine industryin our country grows very fast. It makes foreign manufacturers are optimistic aboutChina’s huge market, especially in the world financial crisis. China’s wine industrymust face more and fiercer competition in the world wide, so how to improve theinternational competitiveness of China’s wine industry is a significant problem.This paper is divided into seven parts: first, briefly introduce the research background,purpose, significance, main content, methods and current research situation at homeand abroad on this topic; second, introduce the theory of industrial competitivenessand the model; third, under the financial crisis background, introduces and analyzesthe current situation and development tendency of the domestic and global wine;fourth, On the basis of competitive advantage theory by Michael Porter, this articleanalyzes four key elements one by one; fifth, according to model of the industrialcompetitiveness，establish multiple linear regression relevant model of grape wineindustry in China; sixth, on the above, analysis the problems of China’s wine industryin the development, give a further expound on how to develop China’s wine industrycompetitive in the future; at the end, draw the conclusion, summarizes the advantagesand disadvantages.