Research On The Customer Satisfaction Strategy Of Property Company

Our property management was started in Shenzhen、Guangzhou since the early80’s,to the1990s has been the rapid development, the market competition intensifiesmake property company pay more attention to the customer resources of thecompetition,"customer satisfaction" be the measure to the success of the realtymanagement enterprise most important standard. At the same time, as China’s realestate quality rising, to community given more internationalization, human naturecolour, promote people to the property management service requirements;Information technology, energy conservation and environmental protectiontechnology development, on the property management technology abilityrequirements are constantly improved. In order to promote the rapid growth of thatenterprise, satisfy customer growing material and cultural needs, from customersdelivered value view of the factors of affecting customer satisfaction analysis, explorecustomer satisfaction and customer delivered value internal relations, and feasiblestrategies and measures is very necessary.The customer is to maximize the value of suitors, from those who think that canprovide the highest customer delivered value of the company to buy the product. Theowner in the experience property company service, to comprehensively considerate ofthe product value, service value, the personnel, value, and monetary cost,non-monetary cost factors, and compare the total value of his harvest and total cost ofpayment, if getting the more value and paying less cost, the customer satisfaction willbe more high, conversely, then can produce the discontent. Therefor,to improvecustomer satisfaction is to give the customer the greatest value. Property companiescan use customers delivered value theory, in promoting product and service value、human value and the image, promote the property value maintenance and appreciation and build a safe, clean, comfortable life environment for the owner and realizing theascension of the total customer value, and at the same time through strengthening costcontrol, explore the green economy mode, reduce the cost and non-monetary costs ofthe owner to maximize customer value, realize the customer satisfaction.To ensure the effective implementation of customer satisfaction strategies,property company must first set up the customer satisfaction service concept,establishment of a comprehensive quality management system and customercomplaints information management mechanism; Next, positively innovate thecontent、method and process of the management and service, with the aid of advancedscience and technology and management ideas, and expanding the social resources,providing professional, personalized service to the owner; Moreover, the use ofenterprise culture and incentive mechanism, guide and mobilize staff subjectiveinitiative, enhancing employees’ centripetal force and cohesion, providing the humansupport for all the work, etc, so as to realize the customer satisfaction and thesustainable development of the enterprises.