China Unicom Contracted H Group Information And Communication Services Case Study

Since the last century, China’s communication industry in the1990s, fixed-linecommunications business was many times greater than the rate of GDP growth byleaps and bounds. However, in recent years the growth rate slowed down significantly,or even declining, the traditional telecommunications industry is by the developmentof the peak period to the recession, the traditional fixed-line voice services not onlysubjected to the mobile communication swallowed by both the from of VoIP, instantcommunications and other business threats. Under the double impact of mobile andnetworking, the traditional fixed-line voice market is a substantial diversion. Theentire business operations of China Mobile, China Telecom and China Unicom threeoperators introducing competition heating up between competition and thecompetition has to penetrate deep into all aspects of business products, networkresources, operational capacity, each competing resorted to unconventional strokes,and gradually caught unable to extricate themselves, and not standardized in thevicious cycle of price wars. With this intensified competition as well as traditionaltelecommunications business is increasingly saturated atrophy, telecommunicationsoperators are based on the operation of traditional telecom services, and vigorouslypromote the business transformation and to explore new business models and profitmargins.China Unicom to undertake the communications services outsourcing of HGroup is the outsourcing services nationwide in the first case of the communicationsindustry practice Unicom as the traditional fixed network operators to break the siegeof the key initiatives involving the concepts, technology, network, system, service,management and organization all aspects of the structure. Undertake party’s point ofview of its strategic decision-making process and implementation process, analysis ofwhich the success or failure, will the industry to carry out a similar business has avery important reference and guidance.This work is directly involved in the China Unicom in H group information andcommunication service implementation process, has many first hand materials andexperiences. In the present study attempts to strategic decision-making, executiveprocess as the main line, using the method of quantitative analysis, from the marketpositioning, competitive perspective, study of China Unicom in outsourcing decisionprocess, analysis of information and communication services outsourcing to thecontractor and to undertake party bring what benefit, from accepting side angleanalysis Communications operators should be how to do a good job ofcommunication services.China Unicom to undertake business communication service outsourcing in thecurrent domestic and international politics, economy, society and environment forbusiness transformation, open up new profit model selection. To carry out communications to undertake service outsourcing business, China Unicom is to dealwith increasingly fierce business competition within the industry is the effectivemethod of play, is the internal resources advantage, build difference to changecompetitive ability important way. China Unicom played out in the communicationnetwork on the resource advantages, relying on professional communication servicesoperating experience, to extend services to the users within the networkcommunications and information systems, to provide users with end-to-end integratedinformation and communication services, will be able to stable communicationincome based on more closely bound to users, to establish long-term competitiveadvantage.Can be seen by China Unicom to undertake the case of the H Groupcommunication services outsourcing, telecommunications operators to carry outundertake communications services outsourcing business is the right strategicdecisions, however, to do the implementation of the communications outsourcingservices, build a successful new service transformation The business model still needsto make improvements in some aspects. First, setting up a dedicated organization andmanagement department of architecture required from the group level, unifiedcommand, coordination mechanisms built throughout the country; optimize talentintroduction of a mechanism, the introduction to meet service professionals toimplement the requirements and accumulated through outsourcing practice experience;to strengthen the integration of communications outsourcing services and traditionalcommunications services, on the one hand to bring convenience to the user, createvalue, to enhance their service capabilities by integrating the product competitiveadvantage; is the focus of key users, focusing on applications batches of reasonabledevelopment of the user, along with the enhancement of service capabilities, andsteadily to undertake large-customer communications services outsourcing, creatingbenefits that the sound development of the service brand.