Research On The Risk Evaluate Of Sailing Harbor Construction Project Investment In Sanya Luhuitou Bay

With the rapid development of global economic integration, tourism has become thebiggest industry in the world and the fastest-growing emerging industries, tourism hasbecome an important pillar of our national economy. More tourism projects toconstruct, worse the situation of mutual competition, and keener on high yield, highreturn of construction project investment. Then enterprises tend to ignore theanticipation of project investment risk. In recent years, some problems have shownthose are too large the investment scale and lower level of resource development. Toexplore and establish the index system of tourism projects risk evaluation, selectingthe reasonable evaluation method, then carry out risk assessment research ofenterprise to make better investment decisions, will improve the economic benefits ofthe enterprise level. Existing researches of tourism project risk assessment are only forsingle or some aspects of analysis, which are stay in theoretical research, or a singleitem specific analysis. Therefore, to carry out extensive tourism project riskevaluation requires a comprehensive risk assessment system, targeted research mustbe done about tourism project key issues, environment, risk assessment, and then withthe beginning of the project get up to reduce or avoid risks through taking somecountermeasures.The first chapter of this thesis, from the research of the yacht harbor Marinaconstruction background and Significance, elaborated tourism program evaluationresearches at home and abroad, introduces the research method and basic frame, andthen the framework for this paper describes the main clue, at last to conduct in-depthanalysis and exploration. The second chapter is project evaluation basic theoryresearch. The third chapter analyzes the tourism project evaluation in the study of keyproblems. Introduces the tourism market positioning, including tourism project marketorientation program and content, basic principles, and the evaluation method. In thefourth chapter, Sanya Luhuitou Bay sailing harbor yacht base project as an example,assessment of investment analysis. Introduced Sanya Luhuitou Bay sailing yacht baseproject profiles, investment environment and market. The use of SWOT analysisproject advantages, disadvantages, opportunities and threats, and according to theabove analysis of the project planning positioning, analysis of its profitability, financial and economic evaluation of the project, as well as safety and environmentalassessment. The fifth chapter studies established the index system of risk evaluation,AHP and fuzzy comprehensive evaluation method on the project conducted is acomprehensive risk assessment. The sixth chapter according to the related theory andmethod, index and risk assessment results, analysis of the project’s potential risk, andputs forward the corresponding countermeasures of risk prevention suggestions.The paper through the study of basic theory, compose built the risk evaluation indexsystem of tourism project, fuzzy comprehensive evaluation the risk of Sanya LuhuitouBay sailing yacht base, ultimately determine the general level of project risk.Conclusion noted that the current domestic yachts and sailing is still in the primarystage, the true sense of the high-end, to form the scale effect and to mature operationof the yacht club has yet to emerge. The propose is to create high-end yacht club asthe direction of development, and the construction and operation of the whole processput forward the corresponding measures to avoid risks.