Based On The Customer Relationship Management Of A Company Marketing Risk Management Research

At present, the trend of economic globalization is accelerating, the enterpriseencounters the marketing risks and possibilities also grow with each passing day, ourcountry enterprise also can hardly be avoided to must face the market risk and itsprevention. On the domestic enterprises, marketing risk has seriously hampered theenterprises reform and development. A comprehensive understanding of the marketingrisk, efforts to improve the enterprise risk prevention awareness, strengthen enterprisemarketing risk prevention capacity problem is the modern enterprise production andoperation management the focus and center, based on the perspective of customerrelationship management, in-depth study of the marketing risk prevention.This paper focuses on how the successful implementation of CRM in A enterprise.The main research methods are: literature on customer relationship management theory;model building method and survey method to determine the evaluation index and weightusing the empirical analysis method; evaluation index of the scientific nature and thevalidity.This paper is a summary and the authority of the relevant research results, on theother hand test A enterprise CRM implementation and operation, with the business sectorand the information the department fully exchange, deepen their understanding of theconcept of CRM and solutions of awareness and understanding of the. Therefore themanagement theory and information technology integration of pharmaceutical enterprisesin the practice of CRM are discussed and the design, to ensure that the content of thefeasibility and practicability of.In the chapters on, this paper analyzes the marketing risk prevention background,significance, content and method, and then discusses the domestic enterprise marketingrisk method of development course and current situation, research enterprise marketingrisk connotation, category, method and so on, and from the perspective of customerrelationship management, customer relationship management the theory of enterprisemarketing risk and the role of mechanisms. Finally, the customer relationshipmanagement theory into the marketing risk management practices, customer relationshipmanagement from the perspective of marketing strategy, in-depth exploration of Aenterprise customer relationship management theory and marketing, marketing riskmanagement the relationship between, and highly targeted by the customer relationshipmanagement and points out the corresponding guard enterprise marketing riskcountermeasure and measure, make enterprises pay more attention to customer development and utilization of resources, the pursuit of" customer-centric" managementidea and mode, from the customer relationship management practice to find enterprisemarketing risk guard method, promote the enterprise to guard against market marketingrisk ability and the core competitiveness of the market.After a series of arguments, this article also concluded that, based on the perspectiveof customer relationship management of enterprise marketing risk guard research, willgreatly change the modern enterprise marketing concept, for A enterprise stimulation ofcustomer needs, and tap the market potential, to accelerate enterprise product salesprovide reliable reference speed, while promoting the benign development of Aenterprises, implementation of the economic efficiency of enterprises and social benefitsof a win-win.