A Research On The Development Strategy Of Credit Business For Micro-enterprises Of G Bank

As the force of attracting capital is increased and private economy develops rapidly, themicro-enterprises have become the important pillar of economic development and socialstability in China. Micro-enterprises are playing a role that large and medium-sizedenterprises can’t replace on Chinese labor cost advantage, increasing employment,encouraging innovation. Micro-enterprises have become important basis for Chineseeconomic growth, market prosperity, technological innovation and enlarging employment,and become the important driving force for Chinese reform, economic development, socialharmony and opening to the outside world through flexible operation mechanism and marketadaptability. The role of micro-enterprises is irreplaceable in optimizing economic structure,improving market efficiency and perfecting market economic system.With the development of financial market and the constant improvement of the openingdegree, the credit business of commercial bank is facing the unprecedented competition andchallenge. In the new market background, the “blue ocean” strategy of credit business hasbeen fully started. In order to comply with the social economic situation, G bank will look fora new target in credit business and develop a new market, the “blue ocean” strategy aims atmicro-enterprises.The core content of this paper is that G bank provides credit support business formicro-enterprises. Through the elaboration of the micro-enterprises credit business status indomestic commercial bank, basing on the necessity analysis of G Bank involving in micro-enterprises financing service, it analyzes the problems in the promotion of micro-enterprisescredit business, proposes the development strategy for G bank in micro-enterprises creditbusiness, introduces the optimization mode for supporting credit business, in order to enhancemarket competition ability of G bank credit business and push its micro-enterprises creditbusiness to a new height.