Research On The Development Strategy Of Fuxin Bank Small And Micro-enterprise Credit Business

Chinese economy has entered a new norm,promote public entrepreneurship,innovation has become a major strategy for the development of the national economy.Small and micro enterprises play an important role in promoting employment,increasing tax and so on.It has become the main driving force of China's economic development,and it is an important force to ensure social stability.However,restricting the development of small and micro enterprises financing problems have not been a good solution.In this paper,the original intention is formulated with operation,Fuxin bank small micro enterprise credit business development strategy,through the analysis of the current situation of small and micro businesses and judged its business development in a series of problems and causes.Using SWOT analysis method,in the SO,WO,ST,WT four alternative strategies for the development of small and micro enterprises in Fuxin bank credit business SO(advantage-opportunity)strategic plan.With so strategic analysis,through the development of Internet banking,the implementation of differentiation strategy etc.,so that it can better adapt to market changes,service a large number of small and micro enterprises,in competition with more dynamic and Fuxin bank small micro enterprise credit business development strategy proposed,the Fuxin bank small micro enterprise credit business to reach a new height.