A Study On The Residents’ Perception And Attitude Toward Poyang Lake Ecological Tourist Community

In recent years, ecological tourism has been the fastest growing tourism productsin the world. The construction of ecological tourism has become China’s tourismdevelopment direction in the tourism industry. The community residents，as animportant interest related subject, which plays a vital role in a region tourismdevelopment. Understanding the community residents‘perception and attitudes on theecological tourism will be help in realizing the sustainable development of ecologicaltourism. Under the boom of Jiangxi Poyang lakes eco-tourism development, theauthor take the community residents of Poyang lake as main research object, study theresidents‘ecotourism perception and attitude as the breakthrough point. Moreover，thewriter apply Attitude change model theory, Social exchange theory and Stakeholdertheory, use the mature questionnaire investigation method and quantitative researchmethods, and complementary with qualitative analysis and comparison analysis andso on to further empirical research. This paper discusses the overall situation aboutresidents‘ecotourism perception and attitude toward Poyang lake area‘ecologicalcommunity and category sexual difference, as well as the relationships betweenPoyang lake tourist area ecological community residents‘perception and the attitudeto Poyang lake eco-tourism development，which is in order to seeking strategy topromote the sustainable development of ecological tourism Poyang lake， andproviding guidance for the realization of “one lake harmony”,“one lake win-win”.This text is divided into five chapters:The first chapter is the introduction. This paper introduces the background,research topic selection purpose, method and significance, and the research contentand may innovations.The second chapter is the domestic and foreign research review. The authorconducted a comprehensive comb to domestic and international community residentsperception and attitude research, and have made an overall conclusion to domestic and international community residents involved ecological tourism perception andattitudes of research, also marched summary and commentary.The third chapter presents the concept and theory which related with theresearch.Chapter four is about the study area and empirical research. On the basis ofunderstanding the study area, the writer utilize the questionnaire survey on Wu Chengcounty, and mainly use SPSS statistical analysis software for the investigation datareliability analysis, analysis of variance, correlation analysis to study and exploreresidents perception and attitudes on ecological tourism of Poyang Lake community.In addition，the results are discussed, and the strategy are put forward.Chapter five is on the test‘s conclusion and outlook.The author summarized thesystem conclusion of the study. And points out the limitation of the paper, and furtherputs forward the future outlook of the research.