Innovation Of Household Enterprise Business Model On The Basis Of Research And Development Management

Age in progress, enterprises are facing the environment which change quickly, butthere is a timeless truth-the survival of the fittest. The so-called "optimal" is to meetsituation, adjust reasonably, the key of the problem is to choose what kind ofadjustment. We see many enterprises at home and abroad in the fierce competition,not only don’t be puzzled in the changeable business battlefield, but can find a way oftheir own in the complex environment. When we delve further into the mysteries ofthese will be attracted to a word, that is "business model".As the domestic study of business model is most concentrated in the aspect oftheory, the research of concrete enterprise business model is mainly aims at theelectronic business enterprise, high-tech enterprise, and other new enterprise, few ofthese has pay attention to the research and innovation of traditional enterprise likehousehold enterprise. And the environment of our country’s household enterprise ischanging, the world economic fluctuations, the development of international trade, theprogress of social culture, the improvement of education and the strengthening ofenvironmental protection consciousness, these changes reinforce the uncertainty ofthe enterprise’s future. In this challenging environment, it is necessary to seriousanalysis and appropriate innovate the enterprise’s business model. According to thebusiness model and the research and development’s theory, through the analysis of therelevant case and comparative analysis,, this paper research and innovate the businessmodel of household enterprise on the basis of the full absorption of existing relevantresearch results.First of all, review the domestic and foreign research results of business model,summarized that from different point of view as electronic business point, strategicmanagement point and technology innovation point; reviews the history of thedevelopment and research management, summarized the advantages anddisadvantages and the suitable type of enterprise of each period research management;introduces the theoretical basis and actual background of the paper, according to theneeds of the research this paper mainly introduces the integrated business modelmodule theory and the product development theory’s IPD theory, and according to thedifference of case enterprise, this paper introduced the domestic and foreignhousehold enterprise’s present situation, and analyzed the future development trend.Secondly, according to the above ory frame and the enterprise condition, using thetheory of business model module analysis IKEA and Boluoni this two householdenterprise’s business model. Analysis the two enterprises business model respectively,and then make a comparison of the two business model horizontally. The study foundthat the IKEA business model have certain advantages in the measurable sex, stabilityand profitability three aspects; Boluoni only have advantages in the measurable sex, its stability and profitability performance are poor. Further analysis found, Boluonibusiness model ‘s lack of stability will severely restricts the enterprise’s developmentin the future, and the root of the problem is that its business model value propositionand value network, value maintenance and value realization three aspects don’tdevelop the relationship between each other and promote each other.At last, according to the problems found above, combined with actual situation ofour enterprise, this paper designed a new business model based on the researchmanagement and used it in specific areas. This paper found the business modelmodule theory’s shortage in, and the relevant point of integrated product developmenttheory (IPD) and the business model module theory, so put the specific content of thetheory framework from IPD into business model module theory as "mechanismmodule", this can be looked as the specific "tool" which will develop the unit module,structure and function modules from theory to actual, then constructed "IPD businessmodel". Then apply the model to our country’s household enterprise’s business model,added the "cross functional team, structured process, asynchronous development andcommon foundation module" three mechanism module, and gives suggestions to thespecific operation: make the node of cross functional teams through the high skillpersonnel training; structured the base of process through the improvement of the coreprocess; form the media of asynchronous development and common foundationmodules through the development of tools and skills...