From Module To Model:The Theory Position And Practice Value Of Business Model

The business model is a new management subject since 1990'S?Whatever in theory and commerce circle,business model always is high frequent commerce word.Because it's new management subject,it's still on study progress on theory position?definition?model etc.The tradition management theory is limited as island type.Fragmentation,which bring the people to look forward a systematic and holography to over-ally explain the business activity and law of company.Through researching of business model logic structure,core element,I confirm the theory boundary of business model.I conclude the object of Business model is the company,business model isn't strategy,business model isn't profit model etc,illustrate the big picture of business model.On the other side,I analysis the business model magic triangle with other related theory then confirm the business model magic triangle as common definition and modelAccording this conclusion,I apply it to analysis Alibaba's business model in order to demonstrate the common and practicabilityThe Chapter One of this article is the introduction,about the background of subject,research method etc.Chapter Two is to organize and review the business model theory.Chapter Three is to distinguish the core element of business model,theory boundary,discuss the core content and similarity of business model magic triangle.Chapter Four is to confirm the common definition,model and theory meaning of business model magic triangle.Chapter Five is to put it into practice to analysis the Alibaba's business model.Chapter Six is the conclusion.