The Relationship Between Corporate Society Responsibility And Corporate Performance From The Perspective Of Social Capital

The concept of corporate social responsibility originated from the western economic areas in early twentieth Century, it didn’t enter the horizon of Chinese scholars until the late twentieth Century. However, social and economic issues have become increasingly prominent with the rapid development of Chinese economy, so corporate social responsibility has got hitherto unknown attention. At first, many enterprises were forced to pay attention to CSR negatively because of the social problems which was triggered by the absence of corporate social morality, and has gradually transformed to practice CSR actively for the sake of the advantage in competition at present. The transformation of the CSR’s status caused the discussion upsurge of theory, what’s the reason that some enterprises practice CSR actively? And what’s the reason of others getting round it at the same time?Taking such questions, Chinese theoretical circles began to research CSR in the background of Chinese culture along the western scholars’traces in order to find something valuable. On the situations of current domestic research, scholars mostly focused on the macro level relationship of CSR and Corporate Performance, and different scholars got different conclusions according to different research objects and methods, In addition, simply discussing the relationship between CSR and Corporate Performance weakened the role that CSR promote Corporate Performance, at the same time, it had little guidance significance to the specific operation of enterprise. I argue that CSR as a business investment variable doesn’t have direct effects on Corporate Performance, because it does not have the property of productivity, it is to say CSR influences corporate performance through other intermediary variables indirectly, I find social capital have the property of intermediary variable by studying a large amounts of data. Therefore, on the basis of the previous studies, this paper bases on the perspective of social capital, introduces intellectual capital variable, discusses the action mechanism between corporate social responsibility, social capital, intellectual capital and corporate performance through the empirical analysis.The main content of this paper involves the following aspects:(1) The review of Social responsibility theory, social capital theory and knowledge capital theory, emphasis on summarize the current mainstream concepts and dimensions of the theories and the contact of them.(2) This part focuses on the variables’concepts used in this study, such as CSR, social capital, intellectual capital and corporate performance, including their measurement index.(3) Firstly, the overall framework are presented in this study on the basis of the previous studies, and then I discuss the function mechanism among variables in theory to establish the specific research model and put forward the research hypothesis, through questionnaire to collect data to test the hypothesis, at last I correct original model according to the test results. This part focuses on the role of social capital which plays in the path of CSR to corporate performance and intellectual capital, eventually revealing the specific function mechanism between CSR and corporate performance.(4) According to the empirical results and final correction model, this part elucidates the path and function effects of CSR to corporate performance, and puts forward some policy proposals to improve business management at end of this article.