Industry And Commerce Cooperative Marketing System Of Yibin Tobacco

As we know, Tobacco currently facing enormous pressures and challenges in china. On one hand, with China’s accession to the World Health Organization "Framework Convention on Tobacco Control", and effectiveness gradually revealed,China’s expansion and development of the tobacco is facing the increasing restrictions; On the other hand,the world tobacco industry has formed a situation, that a few large groups control most of the market share of the tobacco industry monopoly.IN order to establish the bigger and stronger tobacco, tobacco of china need to establish a kind of brand,which has strong vitality and competitiveness urgently.To facing the difficulties, tobacco industry has to introduce Supply chain management concepts and methods from strategic perspective. The upper and lower ends of the tobacco supply chain in china——Tobacco industry enterprises and tobacco businesses have to strengthen the collaborative and interaction. Only optimizing the Supply Chain comprehensively, reducing the overall cost, enhancing the core competitiveness, building a highly efficient system of the industrial and commercial collaboration can achieve the sustainable development of the tobacco industry. For these reasons, the collaboration Marketing Business has been put on the agenda since2008.Since more than two years ago, the tobacco of china industry has taken the positive action. With the exploration and extraction, Collaboration marketing business has made substantial breakthroughs and advances. However, Current research more concentrated on the content of cooperative marketing business, lacking of the consideration that how to conduct specific guidance on collaboration marketing efforts and what’s the deficiencies and improvements of the business cooperative marketing system in the practical application.IN this paper, firstly, I discussed the theories of the supply chain and the cooperative marketing, explaining the prerequisites and the basic strategy of the cooperative marketing. Secondly, by reviewing the development process of China’s tobacco industry and the problems of marketing after business separated. I analyzed the necessity of the collaboration between the commerce an industry. Thirdly, by analyzing the construction of Business cooperative marketing system in Yibin, I proposed the specific mode from institutional development. Lastly, I analyzed the shortcomings in the current system of cooperative marketing business, and proposed the improve measures.This article pointed out that the cooperative marketing of the tobacco industry is a systems engineering. It requires the efforts of every subject of a full range. We must treat the collaboration marketing in a rational way, know that Cooperative marketing can not solve the fundamental contradiction between the tobacco businesses. We must work hard in improving the Institutional mechanisms and mining interests.