Chinese Social Networking Site Sns Profit Model Research

"SNS" has caused a new round of Internet revolution with the high-speed developments universal application and maturity of "SNS" technology, which marks that we have entered the era of "SNS". The foreign websites, such as Facebooks YouTube and the domestic websites, and renren.com, kaixin001.com are all the successful examples. Person is the media of the create Cyberworld, among which everyone would be a user node which is linked by the "relations" among people. According to the type of these "relationships","SNS" can be divided into various categories. Millions of users are gotten together by "relationships" marking various communication and interaction in order to simulate the social activities of real life. This pattern has changed the previous mode of transmission, migrate the social "relations" of real life to the Internet. This new platform brings not only the social values but also the huge business value for advertisers.In fact,"SNS" is not a profitable model in China currently. It only takes high popularity, but can’t make profit. Although it can provide value "relationship" network for customers, but can’t excavate the business value of these "relationship" effectively.Therefore, find a proper mode to make profit becomes the most urgent task for the development of "SNS" in China.This paper focuses on analyzing the profit modes of SNS in the development of SNS in our country.Firstly.this paper defined the concept of SNS profit modes and analyzed the significance of research on the topic.The SNS value analysis in this article reveals the possibility and persistence of the profit modes.Secondly,the paper comprehensively analyzed and summarized the research status of this subject.The current development of SNS as one of the biggest obstacles is the profit modes.Most of SNS profit modes isnot sufficient to support the while sites continuing operations.Then,the research is on the basis of the theory of profit model.and analyses the current profit model of SNS through for spheres-profit source,profit point profit lever and profit barrier.Finally, this paper will explore the better marketing strategy and profitable model of "SNS" through comparing the profit model of "SNS".However,in the process of developing SNS,the adjustment and innovationg is still needed in different cases to realize the SNS in China.