Research On Profit Model Of Mobile Social Marketing Enterprises

With the development of smart phones and the mobile Internet industry,mobile social networking has become a core purpose of Internet users,and the proportion of mobile e-commerce in online shopping transactions has increased.Users' shopping based on mobile social networks has gradually become a popular trend in society.Under the support of the huge Internet users in the era of the Internet,mobile social e-commerce has emerged and made rapid progress.The diversity and convenience of the mobile Internet have led to a qualitative change in people's lifestyles and habits.At the same time,“user-centered” has become an important feature of mobile social e-commerce.Mobile social e-commerce,as a combination of mobile,social networking,and e-commerce,represents the emerging network consumption mode and heralds the future development trend of the e-commerce industry.Firstly,the article analyzes the relevant theoretical basis of e-commerce profit model and its influencing factors,then summarizes the business model and characteristics of mobile social e-commerce,and summarizes the characteristics and basic analysis content of mobile social e-commerce profit model.Finally,we selected the mobile social e-commerce company — — “The Internet's First Share”,which is named Dodoca Information Technology company,as the analysis object,analyze the structure of its profit model in detailed by using the profit model element analysis method,and revealed its successful profit model through financial statements and financial indicators.The study found that: In the era of mobile Internet,the refinement and operation of the community is the trend of mobile social e-commerce profit model in the future.To achieve the desired profit,mobile social e-commerce must focus on the core elements of the profit model;besides,the mobile social e-commerce must pay sufficient attention to its flow assets in order to maintain its competitive advantage.