| The Kai Boda Group Co., Ltd.("Kai Boda Company" for short in the following paper),formerly known as the Kai Boda Coal Chemical Co., Ltd., Harbin Hong Yang Industrial Co.,Ltd. in May1999acquisition of former state-owned and bankrupt enterprises-Qitaihe Citycast coke plant was established. Before setting up, the enterprises were facing a shortage offunds, backward technology and equipment aging, brain drain and many other issues, thebrink of collapse. After the formation of a radical reform, Hong Yang Industry changes themode of operation of the enterprise, introduces funds, equipment, and sets up a professionalteam to enable enterprises resumed production gradually on the right track for the first time.Since2000, the enterprise has gradually realized losses for profit. After years of development,the company has five subsidiaries, setting mining, shipping, coal washing, coking coal in theintegration of the chemical enterprise group–Kai Boda Group Co., Ltd.. Is a large backboneof private enterprises in Heilongjiang Province, the company operates coal diversification.Since its inception, Kai Boda basing on intensification, integration and diversificationstrategy, expands the production scale, and the overall size of the enterprise has expandedeach year, a steady increase in the role of economies of scale, the company sales, profitsincreased year by year. But in the face of the new economic situation, with the company’s owngrowth and changing market environment, Kai Boda in development is also facing someconfusion, mainly in: the development of the company’s funding problems, the companydeveloped confusion and formulation of corporate strategy.The form of case in the system described the course of development of the Kai BodaCompany, combining with the prevailing market conditions and opportunities. First it takes aseries of effective measures to streamline the organization and improves work efficiency.Second plans were made for the development of enterprises, followed by the implementationof the diversification strategy and product deep processing strategies. Under the guidance ofthese strategies, the company has made the achievements of the early stages of development,the rapid growth of a enterprise group, which has accumulated valuable experience for thecompany to develop a reasonable strategy in the future development of. Achieve rapiddevelopment, while also facing the difficulties can not be ignored, such as extensive, labor-intensive model of development, lack of core competitiveness of enterprises and otherproduction and marketing of these issues for appeal, combined with the background of thecurrent situation under analysis of the aspects of the environment for the Kai Boda futuredevelopment strategy proposed feasibility program and hope to Kai Boda further developmentto provide effective reference.The detailed contents are as follows:1, Kai Boda Company’s early strategy. The face of the prevailing market conditions,implementation of the strategy of the large group. Kai Boda asset for the link, and activelyparticipate in international competition, while stabilizing the domestic market to furtherexpand coal exports; merger, reorganization, and cross-regional operation. At the same timethe Kai Boda company through the acquisition of a number of coal enterprises, the enterprisesbigger and stronger; deep processing and comprehensive utilization of coal chemical products,and actively comply with the direction of the majority of our coal enterprise development;expand business scale and product deep processing, diversified road, and actively developnon-coal industries, and diversification.2, Kai Boda early strategy lessons. Not fundamentally improve the situation of extensivedevelopment, is still a labor-intensive products more prominent structural contradictions.Unilateral pursuit of coal production, Kai Boda company to implement the new road of thecoal industry faces serious challenges. Coal sales to the degree of concentration, lack ofcompetitiveness of enterprises in the domestic market.3,Through the previous analysis of the macro environment for enterprise, industry,competitive environment and their competitive ability, Kai Boda company in the new era todevelop a new strategic measures should focus on focus, and actively build a company culture,core values, conform to the coal the development trend of the chemical industry; theintroduction of strategic partners, to expand the size of the business without the camp at alower cost. Actively establish cooperative relations with neighboring coke productionenterprises can use each other shareholders in the form of the reform of property rightsrelations; to establish customer-oriented marketing model, and actively and downstream steelproducers and fine chemical companies to establish strategic alliances and promote commondevelopment; increase research investment, research and innovation capacity; vigorouslypromote the construction of information technology to promote the company’s industries expand, and improve investment in construction projects. |
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