Research On Structure Optimization Of Marketing Competitence Under The Background Of Low-carbon Economy

With the development of Low Carbon Economy, it bring a revolution andchallenges for enterprise‘s Marketing competence. On one hand, the ChineseGovernment and Enterprise have clearly realized that, Developing Low CarbonEconomy would be the best way to reach the goal of Energy saving and Emissionreduction, meanwhile to ensure economy’s stable growth. When the Global Climatewarming becomes humanity challenge, developing low carbon economy become anecessary way for China to respond to the problems of climate change and change thestyle of economy growth. On the other hand, the Theory circle have already do someresearches for relation between Low Carbon Economy and Marketing competence invary degrees, but due to both of topics only be raised for a while, and Theories havenot been into a system, Moreover, there are many weak areas, especially theoptimization and analysis on the construction of Enterprise’s marketing competencein Low carbon economy, since now no systematic researches have been devoted byscholar. How to analysis the new challenge and influence on Marketing competencethat bring by Low Carbon needs in objective and effective methods, and study how tobuild and optimize the Marketing competence structure rationally, become anotherimportant topic for enterprises.Firstly, from the Theory, Environment, Market and Enterprise’s operationalmanagement, the author point out the new challenges that brings by the Low CarbonEconomy demand for Enterprise’s Marketing competence, also state the influencethat cause.Secondly, based on the Enterprise Strategic system to build and optimize asystemic structure for enterprise’s marketing competence under the Low carboneconomy, provide a Scientific Theoretical basis for this structure, ensure the structureto be whole, operable and dynamics.Finally, using the AHP method, to analysis the structure of enterprise’s marketing competence that under the Low Carbon Economy, and through the illustration toverify.From this paper, we can find author’s optimization and analysis on the constructionof Enterprise’s Marketing competence under Low Carbon Economy; broaden a newidea for enterprises to deal with the challenges that come with the Low CarbonEconomy development, which may make a sense on both Theory and Reality.