The Research Of Boston Scientific Corporation For Logistics Operation Strategy Of Medical Industry

With China’s economic trends, medical equipment industry has rapiddevelopment in the last decades and still maintains great potentials. Inparticular, foreign manufacturers of various brands inroads into China andoccupied a monopolistic position, the market became more competitive. Howto take the right logistics strategy to better meet customer demand forlogistics services, in line with the strategic development in China, havebecome the key factors of competitive advantage for a medical equipmentcompany in the Chinese market.Boston Scientific Corporation (hereinafter referred to BSC) isprofessional manufacturer of less invasive interventional equipment.By collecting first-hand information and company data, this article firstintroduces BSC’s major competitive environment, as well as has deepanalysis for BSC’s competition strategies and logistics services strategy inChina. Clarify the reason for the establishment of direct sales model and todirect exist problems for the operation process afterwards. In order to solvethese problems, BSC sets up the consignment policy, reconstructs thelogistics network, develops the third-party logistics, enhances inventorymanagement and to strengthen the information system with other aspects ofthe company’s existing strategy to optimize logistics operation, at the sametime by strengthening inter-departmental communication and sets up projectmanagement the logistics to ensure the implementation of the logisticsoperation strategy. So as to better improve the overall logistics service ability,to enhance the company’s operating profit, and enhance BSC’scompetitiveness in China market.