The Selection&Implementation Of Zxchem’s Internationalization Strategy In Brazil Market

In the last ten years of China’s30years economic reform and openingup, especially since the China’s participation of WTO in2001,“going out”phenomena have seen accelerated development trend among the Chinesecompanies. Chinese companies, particularly the private sector, have reached aconsensus that the “internationalization” is a definite result of economicglobalization and the sustainable development of enterprises; haverecognized that internationalization is the only path to optimizing thedistribution and re-allocation of various resources globally as well asproviding the most competitive products and services. Aiming at theincreasing demand of internationalization from Chinese companies, thisthesis chose ZX company which typically represents the group of privatelyowned export-orientated trading companies, as its objective of study in how to draft internationalization strategy and implementary schemes.Based on the initial introduction of internationalization strategy andrelated company development strategies， further enhanced with factualdatas，this article had established a comprehensive and profound analysis toZX company’s status by exercising Potter’s five strength model and PESTinvestment environment evaluation model.In the mean time, according to the company’s particulars, the article haddone a in-depth evaluation over ZX company’s internal circumstances andown resource reserves via IFE matrix analysis model, SWOT analysis modeland BCG matrix model.By synthesizing above varied conclusions, we are able to conclude allpossible strategic options from which the most suitable one could be selectedbased on the principles of resource intensivism, maximum effectiveness andminimum risk.Referring to the ZX company’s actual implemental process, the finalpart of the thesis presented some practical measures and schemes adopted bythe company.The article tries to find out and sum up the commonness of theinternationalization strategy of a specific group of enterprises throughreviewing the thinking and actual process of ZX company’s internationalization experiment in Brazil market. At the same time, itproposes to the enterprises with some fresh, un-common shortcuts other thanroutine path to lower the cost and shorten the time. Hopefully the thesis couldprovide some useful hint for homogeneous “latecomer” in exploringinternationalization.