Research On Professional Management And Service Improvement In Z Company

With the increas ing competition in the logis tics industry, logistics and marketdemand are changing, the third-party logistics enterprises for winning the competitiveadvantage, must be highly developed, reliable and ef ficient logistics system t oimprove the core com petitiveness of enterpris es. To comprehensiv ely analyze an ddemonstrate the stren gths and weaknesse s of the e nterprise, the enterprisesspecializing in logistic s f acilities and customer im provement m anagement areconsidered, and the theory of dem and forecasting and investm ent income theory ofcorporate investm ent in building specialized infrastructure equipm ent are refered.Finally, the feasibility of the use of customer Relationship Management in enterprisecustomer management improvement is discussed.This thesis first analyzes the status inside and abroad on the dev elopment ofthird-party logistics and logistics service supply chain. Based on these, the importanceof the log istics system design and im provement is proposed. Secondly, the portenvironment of the Z company is briefly introduced. the background of the enterprise,the main business location advantages are sumamried and its fuel supply situation andthe distribution of oil berths are reviewed. Finally the tan ker, the status of storagetanks and other fuel transport system are listed, the current problem s of com pany Zand the proposed solution to the problem are given. Further, based on custom erservice management, we propose value-adde d services thought combined with theenterprise business utilized, and the need for specialized service facilities is describedin Z company. Z throughput and fuel supply analysis are forcasted based on predictiontheory, and s the ship, docks, storage tanks are gievn a detaile d introduction on theprocess of logistics handling, F inally, the pr oject return on investm ent analysis isdrawn. Next, based Custom er Relationship Management and optim ization analysisevaluate the customers in Z company and personalized customer service in the marketcompetition is presented based on IT-based customer service management. That is ZCustomer Service Inform ation System, Info rmation Control System of the storagetank area. The implementation process of the enterprise customer service managementis described, and operating costs of enterprises before and after the implementation ofthe benefits is compared.