An Analysis On The Development Strategy Of Ji’nan Railway Logistic Company

With the economic globalization, the level of the competition among firms increases.In this situation, firms need more support from the logistics, which leads to relativetechniques breakthrough and matured and thus, pushes the logistic industry development.In China, the logistic environment has been promoted a lot due to the governmentattention and encouragement, which benefits the logistic industry so much. In such goodpolicy and technological environment, Chinese logistic firms generally have considerableprogress and account for a high proportion in GDP.This paper applies the strategic theories and methods to study the problemaforementioned. First, this paper uses PEST method to analyze the outside environment ofJi’nan railway logistic company, and analyzes the opportunities and threats frommacro-economic policy. Second, this paper studies the company internal environment,based on which we conclude the monopoly advantages and highway transport threat.Third, though SWOT analysis, this paper brings up a general strategy including strategicposition, strategic purposes and implemental steps. In the end, we discus the detailedmeasures and advice about the implement process.In conclusions, we suggest Ji’nan railway logistic company should depend on ownstrengthens, overcome own weakness, grasp outside opportunities and avoid outside threat.In order to effectively implement these strategies, the firm should have clear marketposition, reform the firm structure, improve service qualities and strengthen fundamentalconstruction. All these analysis will make the Ji’nan railway logistic company have a clearidentification about their competition environment and strategic position.