A Study On The Development Strategy Of Yida Steel Information Network

Yida company was initially engaged in the steel trade paper media, the business scope islimited to the Wuhan steel market base with the gradual development of the company hadevolved into a network media, and the success of the company is positioned as a professionalnetwork information for the main business Internet companies, the business expanded to theentire Wuhan in central China. To examine how competitive a market economy environment,making the Italian company to have a new development, a new breakthrough for the purposeof analysis reveals that under the excellent situation of the current industrial development, thegrowing steel industry hard demand continues to increase, and therefore speed up the processof commodity e-commerce is an inevitable trend. Steel industry e-commerce highlight thepersonality charm, fast transaction speed, convenient way to trade a broad range oftransactions and low transaction costs by the widespread concern in the steel industry. At thesame time open up the line advertising, Wuhan as the center of the radiation, and to coverother industries based on iron and steel industry. Yida company to create a class for thedomestic steel industry information trading platform.The project studies the internal analysis, external analysis, strategic analysis, andcomprehensive analysis of the characteristics of the Internet e-commerce, steel trade, thebulk logistics industry, and the current status quo in the same industry and predict thefuture market potential may the challenges and opportunities of the company out of Italy;at the same time, this thesis the Item internal resources, capacity and core competitiveness,to identify the current strengths and weaknesses of the company, and built on the basis ofthe SWOT matrix is proposed suitable for the development of the company corporatestrategy and ultimately refined into a specific implementation plan.The paper concludes that Item companies should implement a diversified, innovative,growth-oriented development strategy, play the company’s existing markets, humanresources, information, technology, channels and other advantages, strengthen businessand steel traders, logistics park developer cooperation. Solid market area in Central China,the expansion of domestic market share, innovation, business model, so that the brandextension; partnerships, build new profit growth point of a combination of entitymanagement and e-commerce.