The Research On The Supervision Strategy For Merchants In Third Party Network Trading Platforms

The rapid innovation of information technology has promoted the vigorous development of e-commerce,and the Internet economy has made tremendous contributions to the growth of social wealth.In 2017,the online retail sales amounted to RMB 7.1751 billion,an increase of 32.2% over the previous year.Behind such a huge number of Tmall,Taobao,Jingdong,Vipshop,and other well-known retail third-party online trading platform,that is,the B2 C or C2 C platform is not negligible.However,enterprises are also facing new risks while they are entering new fields.The new economic model may inadvertently touch the red line of law in the process of growth.In recent years,complaints and reports on e-commerce in B2 C and C2 C platforms have increased year after year.The problems of false advertising,product quality,trademark infringement andprice fraud have emerged endlessly,seriously infringing the legitimate rights and interests of consumers and affecting the normality of the online trading market.Development is contrary to the idea of ??building a socialist modernized country ruled by law.What needs more attention is that the regulatory authorities are in an overall controllable state in regulating the offline trading market.However,in the third-party online trading platform,the investigation of the same illegal behavior has become difficult.The third-party online trading platform provides operators with new trading venues,but for various reasons,it has changed the way and ability of government departments to obtain information for supervision.It is necessary for government departments to continue to do a good job in supervision and must pay attention to and build new relationships.main body.In the first chapter of the thesis,it is found that the research on the third party's participation in governance has a relatively deep research in the domestic and foreign research,but the specific entry point for finding third-party online trading platform to participate in governance is relatively small,so this paper hopes to find the problem.The reason behind this,combined with the information asymmetry theory to find the constraints,and then put forward specific countermeasures.The second chapter introduces the theory of information asymmetry,which provides direction and basis for analyzing problems,the reasons behind the problems and proposing countermeasures.The third chapter analyzes the domestic regulatoryexperience in many places and summarizes relevant experiences: first,to improve relevant laws and regulations,second,to innovate cooperation mechanisms in different places,and third,to use scientific and technological means.It also analyzes the regulatory experience of Germany,South Korea and Japan,sums up the environment that gives the network management market a more relaxed environment,tends to compensate consumers as a method of disciplining merchants,and establishes industry associations to give self-discipline experience in the industry.The fourth chapter of the problem and the reasons pointed out the three major bottlenecks encountered in the supervision process: the regulatory object is difficult to determine,the effective evidence is not easy to obtain and the regulatory department is easy to push.According to the information asymmetry theory,the reasons behind it are that the merchants do not need to register with the regulatory authorities to cause information loss.The platform uses legal loopholes to evade the evidence obligation and the legal provisions describe the lack of ambiguous and remote regulatory information.In view of the three bottlenecks mentioned in the previous section,the fifth chapter puts forward three countermeasures:First,establish a merchant registration and filing system with a public incentive mechanism,which is based on the difficulty of determining the problem of the regulatory object;The technical and socialized control system,including the enhancement of the scientific and technological level of network supervision,clarifying the obligation of the platform to undertake theinvestigation,improving the construction of the social credit system and improving the civil organization to enhance the self-discipline of the industry,are all difficult to obtain evidence of illegal evidence.The third is to establish a more reasonable off-site collaborative supervision mechanism,which is proposed for the supervision department to easily push.In addition,unlike the difference in the traditional offline market due to geographical differences,the characteristics of the Internet across time and space have weakened the restrictions of geographical divisions,and brought convenience to the whole society,while giving supervision to all parts of the country.The regulatory problems brought about by the competition are also consistent.The solution to some problems in the network supervision process can be replicated and promoted in a wide range,which has great practical value.