E-commerce Of The DGT Company Development Strategy Research

Rencently,with the rapid development of information technology,the Internet has become one of the hottest topics in the world.Followed by the wave of e-commerce is also irresistible,including the impact of traditional industries,including the development of various industries.Steel trade is an important part of commodity trade,influences by the financial crisis and the impact of economic downturn,the industry exposed the irrational structure,a rigid sale model,the profits lower than before and other problems.In this context,DGT e-commerce company is this paper mainly studies aim,focus on how to formulate the future strategic plan and take some safeguard measures to ensure its strategy implementation in the face of the transformation and upgrading of the industry,so as to draw lessons from the development strategy of e-commerce in the same industry.Based on the core theories of strategic planning and e-commerce at home and abroad,this paper introduces the development process of DGT e-commerce companies,analyzes the prominent problems in the company and the main reasons for the problems.Using PEST model theory,Five forces of the industry analysis of internal and external environment,through access to industry information,data,the competitors in the same industry to conduct a detailed comparison,focusing on their business model and advantages and disadvantages,summed up the steel trade e-commerce model.Secondly,by using the SWOT theory model,this paper analyzes the advantages and disadvantages of DGT e-commerce company and the future opportunities and threats,and then carries out SWOT analysis and matching to find out the future strategic development choices of DGT e-commerce company.Finally,it puts forward the measures to be taken to implement the strategy from organizational structure,human resources management system,product structure,financial management system and enterprise culture construction so as to make DGT e-commerce company re-search for the strategic goal of DGT e-commerce company,then solove the problems,and create the core products,to win market competition.