The Construction And Empirical Research Of Evaluation Index System On Corporate Social Responsibility

The movement of corporate social responsibility has been set up all over the wholeword since the1990s, and corporations have to fulfill society responsibilities, because ofthe stress in the society. How to evaluate corporate social responsibility comprehensivelyis a fundamental issue of the study on modern corporate social responsibility. But themethods of evaluation are quite different and aren’t suitable for China now. So it’snecessary to establish a comprehensive corporate social responsibility evaluation systemto math Chinese current situation.On the basis of literature review of related research both domestic and oversea, thispaper makes use of theory of stakeholder theory and combines both normative andempirical research methods to make a research on corporate social responsibilityevaluation system from the viewpoint of stakeholders. Firstly, this paper build the originalindex system from eight dimensions, including shareholders, employees, creditors,customers, suppliers, government, environment and social responsibility management.Secondly, this paper selects16indicators for the empirical research by questionnairesurvey and considering the availability of data, and uses factor analysis to give weight tothe index constructed by the linear weighted evaluation model. Lastly, this paper verifiesand makes use of the new evaluation model based on the experimental data of ChineseShanghai listed companies in2009.This paper makes the following main conclusion and opinion:①the new corporatesocial responsibility evaluation system is reliability and can reflect companies’ real resultson social responsibility. According to the results, Chinese companies paid more attentionto shareholders, creditors, and social responsibility management got more attention withthe introduction of related guidelines. But managers should do more for suppliers,employees and the government.②Companies fulfilled corporate social responsibility differently and performed differently in different dimensions. Companies with variousownership or size acted quite differently, but weren’t significantly affected by areas.③Atlast, we should improve the level of the overall social performance through three aspectsaccording to the results, which are government system, social responsibility informationdisclosure and audit.