The Research Of H City Commercial Bank For Business Strategy And Value Evalution

H City Commercial Bank (the ‘H Bank’) is one of the sixth class banks ofChina. To avoid being closed down by China Banking Regulatory Commission, HBank is always seeking a way out through merging&acquisition from outsidecompany for several years. However, all the potential buyers gave up their acquisitionplan finally because all kinds of disadvantage factors from H bank, such as thelow-quality assets, comparatively laggard company management, limited operationnetwork, heavy history burden, and so on. H Bank is waiting for a prince charming.Group A is a large-model state-owned company rooted in Hong Kong. Group Ahas already realized strategy transformation from the early foreign trade to diverseenterprise. Today, it is one of the leading conglomerates in Hong Kong and theChinese Mainland, with assets totaling around HK$330billion and turnover totalingover HK$145billion. Its core businesses cover retail, power, breweries, real estate,medicine, gas etc. By its capital strength and diverse industry chains, Group A isplanning to set foot in finance industry，and realize the combination between industryand finance.Whether is Group A able to take the first step in its finance strategy by takingadvantage of H Bank, and build its Finance Holding Group stage by stage? This thesisuse H Bank as the research object to talk about the reshuffle project between Group Aand H Bank. This article is focused on what operation strategies which Group A cancarry after buying the bank and what add-value the bank can realize after carryingthese strategies.These research methods of Finance analysis, strategy management, and valueevaluation are used to this thesis so that we can find the proper reshuffle plan, correct operation strategy and provide constructive suggestions for Group A and H Bank.By this thesis critic analysis, we consider that H Bank not only avoid to beclosed down but provide a perfect platform for Group A realizing its finance dream. HBank can evidently advance its company value after reshuffle. This reshuffle canmake win-win situation between enterprise and bank.