The Research In Post-sale Services Of Commercial Truck

After decade’s development, Chinese commercial vehicle industry has formedseveral brands as JIEFANG, DONGFENG, SINOTRUK, AUMAN, SHACMAN, etc.With the development of enterprises and competition in the market, major companieshave started to compete in the after-sales service, and have launched their own brandof services, such as the JIEFANG “Moving service”, DONGFENG “Sunshineservice”, SHACMAN “Care service”, SINOTRUK “Family service”, SAIC-IVECOHONGYAN “Zero-distance service”, FOTON AUMAN “5T service” and BEIBENHeavy-duty truck “Intentions service”.FAW as the eldest vehicle company of the country has accumulated decades ofexperience in products, technologies and services. In recent years, major domesticcommercial enterprises have started strategic cooperation with internationalheavy-duty truck giants, such as AUMAN and MERCEDES-BENZ, SINOTRUK andMAN, DONGFENG and VOLVO. But FAW is more inclined to develop independentbrand. With the deepening of strategic cooperation, the standard of domesticheavy-duty truck service must be impacted by the international service standard.So this paper make a detailed research of the after-sales service status of theabroad mature markets, aims to through the study of the heavy truck giant after-salesservice system, understand the competitive situation of the FAW after-sales service,base on this study to put forward the recommendations for JIEFANG commercialtruck sales service system.The paper is divided into six chapters. The first chapter is the Introduction,introduces the background and significance of this study. The second chapter isrelated to theory and the document provides an overview. The third chapter describesthe history of industrial development of the world commercial truck and commercialtruck course of development in China. The fourth chapter studies the commercialtruck sales service status of the abroad mature markets, including heavy truck giantafter-sales service system, reference to our commercial truck and the futuredevelopment trend. The fifth chapter studies JIEFANG commercial truck marketingsystem, including the system architecture of the FAW, the stage of evolution ofmarketing management and truck marketing strategy. The sixth chapter is based on the previous chapter discussed the domestic status of commercial truck service system,the after-sales service status of JIEFANG, truck users’ demand for services and finallyput forward the suggestions of commercial truck service system for improvement.