Based On The Value Chain Of Yao Hua Glass Co., Ltd., Core Competitiveness Research

In recent years, because of the intervention of the outstanding foreign glasscompanies and the impact of domestic new glass enterprises, Qinhuangdao YaohuaBorosilicate Glass Co., Ltd has a significant decline in benefit, the decline will lead to theloss of the dominant position. therefore, the evaluation of the core competitiveness of thecompany could make the enterprise have a clearly understanding to their own corecompetitiveness so that the company could obtain the competence advantage. In order toresearch the company’s core competitive situation, the article refers to the theoreticalthinking of the value chain, through the analysis of the company’s value chain to find outthe key competencies that affect the value activities of the company, that will have aimportant impact on the core competitiveness.Firstly, through the introduction of the value chain and core competitive theory whichbased on domestic and foreign theory we can make sure the meaning and the feature of thecore competitiveness, including the clear relationship between the value chain and corecompetitive, so that provide a theoretical basis for the evaluation index system.Secondly, combined with the basic situation of the company, the thesis analysis theoperating conditions of the company and establish the value chain model, so as todetermine the impact factors of the core competitiveness.Thirdly, according to the selection principles and influencing factors of the corecompetitiveness evaluation index, the thesis takes the fuzzy comprehensive evaluationmethod to evaluate the core competitiveness to enhance the core competitiveness of thecompany.