Enterprise Development Trategy Research In China Yaohua Glass Group Co., Ltd

Is forearmed unpreparedness spells failure, in enterprise is concerned, its meaning isparticularly important.Along with our country market economy system of perfect andnational economic society develops rapidly, derived from the western modern strategicmanagement theories increasingly prosperous, more and more growth-orientedenterprises will be more time and energy into development strategy research, strugglethrough the strategic management theory in the practice of enterprise, and explores thescientific and feasible development path, and help enterprise development and growth.This paper to state-owned backbone enterprise China Yao Hua Glass Group Co.,LTD. as the research object, in large collection in the glass industry at home and abroadand enterprise information material, and on the basis of reference to the foundation of theenterprise strategy management theory and research method, the integrated use of PESTanalysis, Five Competitive Forces Competition Model, the SWOT analysis methods forthe China Yao Hua Glass Group Co., LTD. Of internal and external environmentresources comprehensive analysis, proposed further advance the development of strategicthinking and suggestions, hopes to soon be out of difficulties, revive enterprise penis YaoHua reference.In this paper the structure, first of all, for strategic management theory are brieflydescribed, for enterprise development strategy research will provide a theory basis.Second, with the current macroeconomic situation and glass industry developmentpresent situation, the Chinese Yao Hua Glass Group Co., LTD. of internal and externalenvironment is analyzed, were from hindering the development of the enterprise keystrategic elements. Once again, to the enterprise internal and external environment keystrategic elements in comprehensive evaluation, and points out that the enterpriseobjective facing opportunities and challenges, and the advantages of the enterprise itselfand the existing weakness. Finally, from the strategic height of that enterprisedevelopment target and development strategy, and indicated the Chinese Yao Hua GlassGroup Co., LTD. of the future direction of development, and put forward the relevantmeasures to ensure the implementation of the strategy.