Research On The Strategy Of Organic Food Supply Chain Based On Profit Coordination

Based on the problem of low speed of our country’s organic foodindustry, this paper is devoted to study of the profit coordination problemswhich constraint the development of organic food industry, constructed amanufacturer and retailer profit function model with consumer psychologyinfluence factor, by using the evolutionary game theory, analyzed therespective strategy evolution and evolutionary stable strategy of theproducers and retailers in different conditions, put forward to some area insome organic food industry segments, the selections of both long-termstability strategy depends on the local consumers’ price sensitivitycoefficient and promotional sensitive coefficient. Then through the concreteexample analysis and sensitivity analysis, the conclusion was further provedand realistic meaning interpreted. This paper research significance lies inhelping organic food enterprises on the supply chain to see the future trendof evolution, as soon as possible to make beneficial decision.Then based on the inadequacy of the stable evolutionary strategy ofsupply chain coordination, put forward " who loses, who will receive theallowance" mechanism of government subsidies, and continue until theexample proposed subsidy mechanism gave practical significance analysis,put forward the significance of government subsidy lies in promoting moretraditional agriculture manufacturers and retailers into the organic foodindustry, through economies of scale and full competition will decrease the organic food cost, so that more consumers can afford organic food, thus thegovernment will achieve the maximization of social benefit from theoverall situation angle.