The Optimal Strategy Research Of Supply Chain Partnership Based On Evolutionary Game Theory

Supply chain partnership is supply chain management’s research focus and hot topic in recent years, Supply chain partnership is essentially formed by the supply chain between enterprises in a certain period of information sharing, risk sharing and mutual benefit relations of agreement. Its core problem is how to coordinate the interests between the parties, and the ultimate goal is to take advantage of supply chain as a whole, improve the cooperation performance, and maximize the benefit through the stable cooperative relationship between supply chain partners.Based on the promotion of enterprise’s core competitiveness, the development of business outsourcing and changing customer satisfaction each node enterprise have set up their partnerships. But actually each node enterprise in thsis supply chain is still independent economic entity, The independent of the company management model and diffrent corporate culture and values, and many other differences makes unable to realize the seamless connection between each node enterprises of supply chain, thses performance often characterized by competition between each enterprise, especially the interests of the game behaviorConsidering the reality of the gaming enterprises unable to achieve the rational degree in traditional game theory of complete rational hypothesis, this paper study the supply chain partnership based on the bounded rationality of evolutionary game theory. In this article I first introduces the meaning of supply chain partnership and the concept of evolutionary game theory and its application, and then studyed the influential factors of the supply chain partnership and the optimization of partnership method. Finally I studied the partner’s expectation adjustment’s influence on the relations of cooperation In the long term. Finally come to the conclusion that in the absence of external interference factors, Supply chain system is not automatically convergence to complete cooperation condition based on the considerations of benefit maximization between supply chain partners. It can make the supply chain system to improve in the short term by means of optimizing the contract, but due to the variability of the rational expectations in the long term supply chain cannot achieve the ideal state of full cooperation.The innovation point of this paper is to introduce the factors of rational expectations to the evolutionary game theory and analysis of supply chain partnership.This method make the study of evolutionary game not limited to static game revenue, but to the dynamic game revenue, this research with more practical significance.