Research On Marketing Employees’ Turnover Problem Of New Generaton "Post-80s" In Haier

80marketing personnel boarded a stage career to become the mainstay of theenterprise. But a considerable part of the80marketing staff had have chosen to leave,give up the jobs he had been selected after a few months time even probationary period.Haier attaches great importance to the marketing staff training and improving thequality, especially the recently graduated80marketing staff. But learned from marketresearch, Haier’s marketing staff turnover is very high. According to a survey data, Haierformer employees,80accounted for80%to90%.80marketing staff mobility in themarket are living in the first frequency of4.1%of the marketing staff quit for1-3months,19.6%of the marketing staff quit a frequency of1-2years,26.8%of the marketing stafftwo years later there is a job-hopping trend.The company’s marketing staff is a special group directly linked with businessperformance,and is an important bargaining chip for winning in today’s highlycompetitive market, which work is directly related to the rise and fall of the enterprise.Therefore, how the corporate marketing staff for effective management is an innovativeand challenging work. This paper selects marketing officer in the Haier80as the objectof study, the previous staff turnover theory research on the basis of its marketing staffturnover problems and countermeasures related to the theoretical and empirical analysis.For current Situation, characteristics and consequences of the marketing staffturnover,through the literature review, semi-structured interview survey, questionnairesurveys, comparative analysis, statistical analysis method, this paper respectivelyinvestigate the implementation of enterprises and80marketing personnel. From twoperspectives contrast of the new employees of enterprises and80marketing personnel toanalyze the impact of the loss factor of80after the new employees of the marketing staff,And then standing in the dual perspective of the enterprise and80marketing personnel toenhance the career stability of the80new employees of the marketing staff, to strengthencommunication and understanding of enterprises and80marketing personnel, to promoteharmony and unity of enterprise development and personal development.