High-speed Rail Impact On The Regional Tourism Market Research

Tourism demand and travel supply needs through traffic to contact, so the development of tourism, the traffic is very important for a ring, an area to be tourism developed area, first of all it’s traffic to developed. The past every time of transportation all change can drive the development of tourism. High-speed railway is a kind of new vehicles, is the rapid development of technology the product of the era, and other transportation with a very clear advantage, and many other traffic tools are beyond the characteristics. High speed rail traffic construction and the development of the tourism industry driven. The speed of ascension, improve the regional traffic accessibility of regional tourism market has had a huge impact, the influence of the change of the tourism industry to bring development, it is namely opportunities and challenges.. At present, the studies of high speed railway to the regional tourism is less, this paper use qualitative and quantitative method for high speed railway the influence of regional tourism market, break through the traditional qualitative description method limitations, by combining the Yangtze River Delta Region example, and the qualitative analysis of the high speed railway tourist flow, tourist market, tourism products and marketing influence, through the questionnaire survey quantitative analysis of the high speed railway tourists’ consumption behavior, the effects of the high speed railway train moment by sorting out quantitative analysis of high speed railway traffic region of accessibility of influence. The above analysis is to point to high speed railway regional tourism market of the influence of mechanism and put forward suggestions and countermeasures for the Yangtze River Delta Region tourism market development. This to our country the construction of high-speed railway and the coordinated development of the tourism industry has an important practical significance. This article is from the following aspects relating the research work, just as follows:First of all, this article through to the related literature reading and study, the existing research results, the analysis and summary of research needs to after the related research theory and research methods are introduced in this paper, for the below provide theoretical foundation.Secondly in extensively collected material and full study of the existing literature, and on the basis of regional tourism and the regional transportation research of the relationship, analysis the effect of the development of tourism in traffic and tourism on the influence of the traffic. Introduce long triangle situation of the construction of high-speed railway and the characteristics of the high speed railway, analysis in Yangtze river delta tourism high iron the current situation and existing problems.Once again from tourist flow, tourist market, the tourists’ consumption behavior, traffic accessibility, tourism products and marketing six aspects using qualitative and quantitative method comprehensive and systematic analysis of high-speed rail network to the influence of regional tourism market, and reveals the effect mechanism.In the final analysis, high speed railway after the opening of the Yangtze river delta region tourism market strengths, weaknesses, opportunities and threats, and the Yangtze river delta region tourism market development put forward the corresponding countermeasures and Suggestions.