Study On Efl’s Performance Of Brand Management Based On Corporate Social Responsibility

Recently CSR is a hot topic in the world.What’s CSR?CSR is Corporate Social Responsibility, It means while create profits for enterprise and is accountable to shareholders, also take responsibility for consumer,employers environment, community and other stakeholders.As a international and profit-making corporation. How to fulfill its CSR while an enterprise getting maximizing profit. The development of CSR is derived from all members of EFL.And the motivation is come from their own awakening and action.And the press of a various type of economic politics and ideology.Then achieving the objective of promoting the sustainable development of the state and society together.The thesis is consisted of five parts. With the current state of business, business ideas, brand value, management performance, to analyze the EFL’s CSR campaign. First of full text is introduction that the protagonist is EFL. Introducing his products, vision, mission, strategy direction, and KPI(Key performance indicator). Research the background and topics significance. Expended discuss on currently of hottest topic of CSR. And explained global publishing situation of coporate social responsibility report. Why do establish CSR evaluating index system and why do write corporate social responsibility report.The second chapter is the study of important literature on coporate social responsibility. First of all explaining international and domestic development and argument of academia in CSR. It is important way that actively fulfilling CSR.It can upgrade brand value. How to calculation brand value of enterprise.The second is to establish CSR evaluation index system. How to set the weight of all parameters.The third is writing principles of corporate social responsibility report and suggestion of brand responsibility opening to public. The third chapter telling some methods of analysis of the management of SR.And review the course of development in EFL company.And raise many of current problems. The fourth chapter with objectives of sustainable development, to design evaluation index system of CSR principles,selection of indicators and some issues needed to get attention.The fifth chapter basing on operating performance on whole year of2011. I will edit a CSR practicing and assessing report. Then review some developing direction.Take the opportunity of this thesis. Hoping that get full range of interpretation and attempting to answer to EFL’s CSR. In focus on and record development of EFL’s CSR at the same time. During the background of new era, to achieve sustainable and healthy development of enterprises and provide new ideas.