Management And Marketing Of Abroad Engineering Beijing Shougang International Engineering Technology Co. Ltd.

Beijing Shougang International Engineering Technology Co., Ltd.(BSIET) is an international engineering company, with registered capital of150million yuan which is invested by Shougang Group who takes relative majority of the share, manager’s team and core technical managers. BSIET is one of excellent contractors in national metallurgical industry Iron and steel overcapacity, Supply exceeds demand as a result of the metallurgy project starts in the homeland in large amount in recent years.so, The policy of iron and steel is limited to produce appears by china government, as well as the bank credit condensation of Iron and steel industry, the newly built metallurgy project reduces. The metallurgy construction industry market in the homeland will may shrink for the future.Hereon, The BSIET puts the stratagem marching towards the overseas project marketplace into practice in time transforming.but face current financial crisis, exchange rate undulating,The homeland enterprise must carry out structure escalating, enhance management of export,boost up competition, so that we can develop our overseas market well.The text referred to a large number of domestic and intemational Investigation literature, researched international Project management theory, management mode, develPment mode at home and abroad. Based on analyzing BSIET internal and exterior development environment, International competitor, international steel market and international large-scale engineering company, this article Putforward mode suggestion on BSIET’s international Project development, namely strategically becoming a technology-intensive, management-iniensive.capital-intensive, EPC total function engineering company,on the tactic carry out low cost engineering operation advantage,:make centralization advantage with focus on exploiting relevant international market field.And this article make suggestionon BSIET’s reformation from the macro to micro about carrying out development mode, namely company management system reform and Project management system innovation, finally appraised operation effect of the development mode.