Based On The Programme Of Automobile New Product Development Research

After nearly30years of development, the automobile industry has become China’snational economic development pillar industry, has accumulated a strong automotivemanufacturing capacity, but with foreign developed countries, automobile industry, the autoindustry of our country in the new car development does not have very strong competitionability. Modern project management is the new management discipline, foreign automobileindustry has been widely used in modern project management method. China’s automobileindustry to shorten the gap with foreign auto industry, first in the project management mustconform with, and the use of modern project management mode, used for automobile newproduct development process, to build the core competitiveness, promote the rapiddevelopment of new models of development project. Therefore, to strengthen the projectmanagement in the automotive product development process the application is very worthyof study. At the same time, along with the accelerating development of automobile industry,the traditional single project management method has been stretched, the discipline ofproject management is in with accelerating development, in project management based onextended project group management mode, in order to cope with the increasingly complex,be the most changeful project.Through years of practice, Jiangling established their own automobile new productdevelopment project system (JPDS): first to use its own cooperative enterprise andadvantage of dual brand strategy, take new independent research and development path, newmodels of development project to introduce modern project management concept; secondlyto new model development project management level, the design partner, supplier andenterprise itself development team for effective integration and optimization; third from theenterprise long-term development goals, from single project management to the projectgroup management development, strengthen project management platform model researchand application. This paper expounds the project group management theory and methods, and throughthe JMC product development project based on the project cluster management effectively,establish JMC product development project group management model, the follow-up ofbased on the project cluster management automobile new product development process andproduction performance were more in-depth analysis and discussion.