The Key Account Management Strategy Of YiDa

With the global economic integration China’s foreign trade rapid growth in the recentyear, especially with strong support and profound attention to the contemporary logisticsby the Chinese Government. The economic rapid grow provides spacious room for thedevelopment of international freight forwarding business. The logistics enterprises have thecharacteristics of low entry barriers and business mode copy easily, and in the meantimewith the business declining after the economic crisis in year2008, the profit ofinternational freight forwarding company is squeezing, the transportation cost is increasingdue to the fuel price keep rising, a lot of foreign shipping company close the branch sincethe profit they made cannot afford the daily output. Some small private freightforwarding companies have been closed down since they cannot get business to make thecompany running. How to maintain the competitive advantage, especially the smallprivate freight forwarding company how to find a way to develop, the customermanagement strategy plays a key role.Logistics is the tertiary industry, customer can makes a company survive. Maintainthe existing customer resource, develop the potential client, set up rational customermanagement system should become the theme of logistics company and that can makethem living and developing. The domestic capital logistics company including state-ownedenterprises and private-owned enterprises, these kinds of company intend to focus onexpanding sales to keep the profit growing, we have to admit that this method can producethe desired result. But under most of circumstances, they ignored the management ofcustomer lead to the customer’s complain or we lost them due to the improper handling. Itbrings negative effects to the company’s sustainable development.The object is intend to design a customer management program apply to the smalllogistics company, though the resources in all aspects are not sufficient, they can stillmaintain a certain competitive advantage, obtain the new customer and bring new vitalityand hope for the company.By analyzing Yida’s superiority and inferior position in the daily operation, tailer-made the customer management program to training staff the customer-orientedawareness, enhance customer satisfaction with business services, the company can achievestable and sustainable development.