Research On The Customer Satisfaction Of Wood Floor Enterprise Based On Rough Set And BP Neural Network

Under the background of economic globalization. Foreign wooden floor enterprises have poured into China, making our wooden floor enterprises face severe challenge. If enterprises want to win in the competition,"Customer is the center"is their first option. Therefore, how to improve customer satisfaction and get more customers is domestic wood floor enterprise extremely concern, the evaluation of the wooden floor enterprises for customer satisfaction is particularly important for enterprises, because enterprises can achieve the goal of enterprise management, through formulating corresponding measures according to comment customer satisfaction.Firstly. This paper analyses the present situation of the wood floor enterprise, using the concept and basic characteristics of customer satisfaction as theory foundation, combining with the characteristics of wooden floor enterprise, and analyses factors of wooden floor enterprise customer satisfaction. In addition, this paper also describes the rough set and the BP neural network’s basic theory, to provide theoretical basis for establishing evaluation model.Secondly, establish the index system and evaluation model of wooden floor enterprise satisfaction. In the first place, this paper analyzes the characteristics of wooden floor and principle of building index system, and sets up the evaluation system through the practical survey. In the second place, rough set is used in wooden floor enterprise customer satisfaction, Simplifing the evaluation system, and thus establish a more scientific, practical customer satisfaction of evaluation system. Finally, building up a network model, using the collected wood floor enterprise history data to train and learn, adjusting the weight of each neuron of model, the model has the ability to assess the wood floor enterprise customer satisfaction.Finally, using rough set-BP neural network model evaluate the customer satisfaction of Power Dekorgroup handan branch proves the correctness of the model, and according to the evaluation results, put forward the corresponding measures to improve the company’s customer satisfaction level.