Researches On Mobile Business Marketing Strategy Of Operator’s Rural Market In YX Telecom

Since2008, after more than three years of full-service operation, China telecom has rich network resource,operation strength and scale.As the city market tends saturated, the three major carriers’homogenization price competition which is major in individual market has shaped into a white heat.Today,the3G mobile Internet is a new trends,mining relative potential rural market, avoiding the strange circle of high investment and low yield,is key point of China Telecom transformation and3G technology popularization.The thesis, using the theory and method of the4P marketing, integrated marketing, marketing communication strategy combination in marketing management, focusing on " how operators in YX develop mobile service of rural market", according to YX telecommunications company macroeconomic environment of the rural market, rural market segmentation research,analyzing sysmaticaly with YX telecom company rural market development situation, existence problem and market competition situation and the advantages and disadvantages of country market development in YX telecommunication, based on the market investigation, determine the choice of target market positioning and marketing,puts forward strategy of the YX telecommunication company rural market mobile service.Finally put forward enlightenment and proposal in the rural market development of mobile business in China.we should focus on the use of the marketing communication strategy.Especially,according to stimulating the demand through word-of-mouth marketing mode.