Study On The Performance Evaluation System Of International Growth Of Firms In Cluster

In the situation of global economic integration, Enterprise internationalization has become the important means for the enterprises to maintain market competition ability. Small and medium-sized enterprises in China exist Many shortcomings, such as small scale, financing channels for small, low-end products, gross margin is small, backward in management and so on. Compared with large multinational corporations, there is a great gap. Due to weak strength, they often gather together and form the distinctive industrial clusters. Enterprises in the cluster are often focused on the link of industrial chain, geographical focus, specializing in the production of products, enterprise division of labor and cooperation, sharing of resources, industrial chain is relatively complete, and social network characteristics become enterprise cluster’s advantages. Cluster enterprises go into international market with comparative advantages, they integrate resources globally and participate in international division and competition, finally achieve the expansion of enterprise scale and structure transformation, Internationalization becomes the important strategic step and measure for enterprise cluster’s growth.In the research of theory on cluster enterprise internationalization from scholars at home and abroad, this paper describes the internationalization development of enterprises cluster, Eventually settles in the central part of this paper-Model, the model selects two parts of indicators to evaluate, respectively is the extroversion internationalization and inward internationalization, In addition, cluster enterprises rely on industrial clusters in which the development of industrial clusters largely affect development of cluster enterprises, so in addition to the cluster enterprises measure of international development, but also considering the internationalization of industrial clusters. So, Internationalization of cluster enterprises=Industrial clusters’outgoing degree of internationalization+cluster enterprises’outgoing degree of internationalization+enterprise’s own level of development of outgoing international+enterprise’s level of development of inward internationalization. Then giving selected indicators certain weight distribution by Chromatographic Analysis, and ultimately arrives cluster enterprise internationalization Growth Index. It will produce an result after the model assessment, and need to develop a reasonable standard to analyze assessment results, setting what range of results is high or low degree of internationalization.This paper follows the logical thinking from analysis of the phenomenon to abstraction of theory, to model design, to empirical research, and to policy application. Reflected principles from abstract to concrete, from the strategic to the management, Designing evaluation model of internationalization growth’s degree of enterprises cluster, and formulating the corresponding measure, then applying the model to empirical study of Zhejiang footwear industry in Wenzhou, Thus putting forward to some countermeasures to promote group enterprise internationalization growth.