Making Yinchuan Branch Differentiation Business Strategy Research

Facing the impact of the international financial crisis, and financial regulatory policy reforms and a series of business environment changes, commercial Banks must be carefully examine yourself, according to its own characteristics make strategic choice, make their own competitive advantage, and enhance the development power, and constantly make characterization and the diversity of the competitive advantage, explore a distinctive development way.Making bank just realize trans-regional development, into the yinchuan making bank branch was established in the yinchuan, change the backward management way, at the same time avoid each other between the bank and the competition intense homogeneity, highlight its own competitive advantage and realize a difference competitions. But from now see, making the bank just enter the yinchuan, the face of a complex competition environment, it is also a lack of bank’s competition strategy have theoretical basis, the more the lack of based on making the core competitiveness of the bank of differentiation strategy implementation, facing the future, making the development of yinchuan branch bank is not.This paper analyzes the difference of the branch bank making yinchuan operating situation, and concludes that the differential operation of the existence of the problem and constraints, through the analysis of the internal external factors, application SWOT analysis method to find the bank branch of yinchuan making strengths, weaknesses, opportunities, threats, from the service idea differentiation, service channel differentiation, deposit business marketing concepts, marketing method, product innovation, the difference of the credit business market positioning model, target customers, market marketing model, business cooperation pattern, product innovation put forward the measures are aimed at making the yinchuan branch bank through the analysis of the strategic choice of the competition, this paper discusses a suitable for making the difference of the branch bank yinchuan competition strategy. Through the analysis, this paper concluded:making bank branch in yinchuan brand, human resources, business and cultural aspects and other different commercial bank has certain advantages compared. But in the service concept, product structure, market positioning are at a disadvantage. Only from the market localization, the marketing method and mode, product innovation, with a set of innovation consciousness, and finally form the bank branch of yinchuan making differential operation strategy.