| Information technology business has become an important business areas for Telecom Operators because of the quickly slowdown of traditional telecommunications business. And customers’demand of information technology have change to focus on the capabilities of integrated services with the development of social information process. ICT services has a huge development potential and market prospects as it provide integrated information services which combine telecommunications services, information services, IT services and applications. ICT services has adapt to the changes of customer demand. ZTE is a new entrants of Guangdong ICT business market, there is a big gap between he and his competitors at the capability of operational skill, industry cooperation and channel capacity. The ceiling of the telecommunication market and the atrophy investment by domestic telecom operator has give ZTE great pressure.ZTE need to find a new way for its business as the entire communications market is becoming saturated. How:to break the routine and find a viable ICT business development path for ZTE is the purpose of this studyAt the first part we introduce the development of telecom operators’ ICT business, especially describe the character of Guangdong ICT business market. Then We redefine the connotations of the ICT business, identify the differences between ICT business and the traditional telecom business. Finally we analysis the advantages and disadvantages of the ZTE ICT business and business development status from products, support, cooperation and channels in order to find the major problem of the development of ZTE ICT products.At second part, we analysis the value network China Mobile ICT business and its affection on ICT product structure based on Value Network Theory. We propose ZTE to form strategic partnership with telecom operator to develop new markets relying on the value of network. At third part, recommendations have been implemented for the development of ZTE ICT business in Guangdong from the product characteristics, market segmentation and market share enhance. |
